Projection mapping sheds new light on established attractions
Events like The Monumental Tour can bring in more visitors and boost revenue
Entertainment is an expensive business. From live events to the latest experiences at theme parks to maintaining our iconic landmarks and visitor attractions, it all takes a huge investment. As a result, one of the major questions facing venues is to how to maximise visitor numbers and boost revenues.
Projection mapping is proving to be a major economic boost for these attractions’ operations. Through its ability to stage spectacular new attractions, locations can refresh their offering with immersive experiences and draw in new crowds. They can also extend their operating hours by adding evening shows. These can light up venues into the night and draw in additional ticket sales.
The Monumental Tour
A prime example has been the success of the Monumental Tour in France. This is bringing new visitors to the country’s most iconic architectural landmarks.
The spectacular nighttime sensory experience combines a show of light and creative projection mapping on historic landmark buildings and attractions such as lighthouses, castles and abbeys to the music of famous DJs and up-and-coming new acts.
The Monumental Tour is now in its fourth year. It is the concept of DJ and producer Michael Canitrot and Jérémie Bellot, founder ofAV-Extended.
Around 30 technicians work on each show. Their challenge is to create amazing stage designs in a very short set-up time at each venue. Due to the touring nature of the show and tight timescales, using powerful yet easy-to-set-up 3-Chip DLP projectors is an essential requirement.
Ahead of each event, the teams identify the projection area, position the projectors and calculate the focal lengths before installing the equipment. They then carry out mapping and blending with the projectors to cover the unique surfaces of each building.
“We need to make an impact by quickly creating amazing stage designs. Panasonic’s projectors and their excellent laser, contrast and focus features help us meet the challenge, which is as much technical as it is artistic,” explains Bellot.
The success of the projection mapping tour has brought in thousands of new visitors to France’s historical locations and attractions, often from a younger demographic. For instance, venues such as Phare Des Baleines, at Ile De Ré; and Mont Saint Michel in Normandy. Other sites include La Cité de L’Automobile Museum, in Mulhouse, and le Château de Pierrefonds.
Projection mapping spotlights attractions
One-off projection mapping spectaculars can also act as incredible marketing adverts for tourist destinations. The projection mapping onto London’s Buckingham Palace, as part of the Queen’s Jubilee celebrations, put a spotlight on the venue. This is worth millions in future tourist revenue as it was broadcast to people around the world.
Could your attraction do with a boost? Why not consider how projection mapping could bring new visitors and revenues to your location.
Read more insights…
European businesses expect to see an average 32% boost in productivity in the three years after implementation of the latest wireless technology.
Chosen for its easy set-up, maintenance-free operation and ability to seamlessly blend various images into a single immersive projection, Panasonic’s PT-RZ990 1-Chip DLP projectors brought Lifesize Plans’ vision to life.
The use of Immersive Meeting Rooms is a ground-breaking concept that is redefining the dynamics of teamwork and learning in the digital age. This article explores their applications, benefits, and why they are set to be an emerging trend in 2024 and beyond.
Panasonic projectors help re-envision Titanic Belfast with a powerful and emotional immersive experience
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.