Improving the customer journey at the Petersen Automotive Museum
An iconic automotive museum in the US, has become the first to implement Panasonic’s LinkRayTM technology, to enhance visitor experience.
Peterson Automotive Museum in Los Angeles is utilising LinkRay™ alongside Panasonic interactive displays, projectors and video walls to provide an enhanced experience for the public.
Officially launched in February 2017 at ISE, LinkRay™ technology uses visible light communication to transmit content to mobile devices, turning digital signage displays, signboards and light sources into a 1-2-1 marketing tool for smartphones.
“The Petersen Automotive Museum is an iconic institution, with rare automobile exhibits set in a high tech environment,” said European Marketing Manager Enrique Robledo. “The museum was an ideal partner to work with to launch LinkRay™ since they already had our projectors and displays in place. They can now offer their visitors a unique, engaging museum experience, with options that go well beyond the exhibits on display.”
The LinkRay™ technology is embedded in the free Petersen Automotive Museum App, enabling access to a variety of activities from buying tickets to future exhibit special offers. This allows a large number of people to simultaneously learn more about an exhibit or environment using their mobile phones for interactivity, something not possible with static displays.
LinkRay™ enables smartphones to read IDs in light sent from LED transmitters, using the smartphone camera, and connect to associated web content. Information sent to the user is web based, and can therefore be pictures, audio or video files. The displayed content can also be automatically provided in the smartphone owner's native language.
The Panasonic equipment currently installed at the Petersen Museum includes 47 Panasonic projectors (PT-RZ670, PT-DZ870, and PT-DZ780) and 16 professional displays (TH-98LQ70, TH-80LF50, TH-70LF50, TH-55SF1HU, and TH-55LF80).
For more information on Panasonic Visual System Solutions please visit: https://business.panasonic.co.uk/visual-system/
Read more insights…
Panasonic Projection Brings Historic Normandy Landings to Life Through Immersive Visual Exhibition
Panasonic Visual technology provides immersive and informative experience of Normandy invasion and post-D-Day operations at the Arromanches-les-Bains Museum.
A Partnership for the Digital Age
A strong partner programme to support customers and drive business is critical for today’s technology giants. Frank Nijholt, Channel Manager for Panasonic Connect Europe, explains how its new Partner Portal is an essential tool for the digital age.
Bringing stories to life, part 2: innovations in spatial design
Chad Kunimoto talks media-based spatial design trends and highlights examples from the Panasonic Connect XR Lab
Bringing stories to life, part 1: co-creation at XR Lab
Chad Kunimoto and the System Architecture team at Panasonic Connect’s XR Lab on why co-creation is the future of media-based attraction design.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together.
You selected 1 item.
Continue selecting to download multiple files at once.
Share this link via:
Or copy link: