Projection Mapping: Big Entertainment and Big Business
Projection mapping is proving to be big business as well as big entertainment. Latest research forecasts the global projection mapping market will reach 8.0 billion Euros by 2030, with a compound annual growth rate (CAGR) of 10.9% from 2022 to 2030.
Due to its immersive entertainment capabilities, 3D projection mapping is the largest market segment and looks set to remain so as cities and entertainment venues latch onto the entertainment opportunities offered by the technology.
Attracting tourists
Projection mapping is a spectacular way to draw crowds to a city celebration. London turned Buckingham Palace into a magical backdrop for the Queen’s UK Jubilee celebrations bringing thousands to the capital and a peak television viewing audience of 13 million.
Extending revenue opportunities
In addition, the bright lights can also extend the operating hours and associated revenue opportunities for some venues, attracting crowds to see the projection mapping shows well into the night. The incredible projection mapping waterfall that can been seen after dusk in the courtyard of Gaudi’s Casa Batlló in Barcelona is a great example.
Shining a light on brands
Businesses are also using projection mapping to shine an entertaining spotlight on their brand. To celebrate its 125th anniversary, the pharmaceutical company Roche lit-up its tower building in Basel by projecting 300m across the river Rhine with a celebration of light to give thanks to the city and its people.
Short throw growth
As well as outside venues using standard throw projectors, short throw projection mapping is also predicted to grow substantially over the coming years with a CAGR of 10.2% up to 2030. Museums and entertainment venues are the reason behind the surge as they adopt projectors with short throw lenses to introduce immersive exhibits into their venues. Short throw lenses enable installations to create large, detailed and immersive images in small or unusual shaped rooms without shadows being cast by visitors as they move close to the exhibit.
One example is projection mapping used to recreate the masterpieces of ancient art from Italy’s Montalcino and Siena region at the Temple of Brunello, in Italy. Visitors are immersed in the beauty and history of artifacts from the area as they enter the underground chamber of the museum, with images projected masterfully onto the ancient stone walls.
Whichever way we look at it, projection mapping looks set to continue to form an important part of our cultural and entertainment experiences. The visual experience for the audience is immersive, constantly changing and endlessly evolving. And as we have discussed, the attraction for organisers is also many fold.
Read more insights…
blog
Navigating Together Towards a Brighter Future: Our Commitment to Recognition2024
As businesses embark on a new financial year, now is a great time to reflect on the resilience and innovation that European organisations have shown over the past 12 months - in the face of unparalleled challenges - and to move forward with optimism.
Case Study
Oxo Museo Brings Life To The History Of The Video Game
The Malaga museum institution trusts in Panasonic Connect audiovisual technology to reinvent its 360º immersive room.
Case Study
Digital Art sublimates Reality in Nancy
Culture, heritage, and technology intertwine as a team of enthusiasts metamorphoses architectural sites for an evening. Reporting from the city of Nancy, on the Stanislas square, which celebrated the 40th anniversary of its inscription as a UNESCO World Heritage Site with a special edition of the Monumental Tour.
article
Panasonic Connect Powers Guinness World Records™-Certified World’s Largest Permanent Projection Mapping Display
Panasonic AcroSign and Remotely Managed Service solutions enable cloud-controlled spatial production at the Tokyo Metropolitan Government Building in Shinjuku.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.
Share page
Share this link via:
Twitter
LinkedIn
Xing
Facebook
Or copy link: