Projection mapping sheds new light on established attractions
Events like The Monumental Tour can bring in more visitors and boost revenue
Written by
Thomas Vertommen
Location Based Entertainment – Panasonic Connect Europe
Entertainment is an expensive business. From live events to the latest experiences at theme parks to maintaining our iconic landmarks and visitor attractions, it all takes a huge investment. As a result, one of the major questions facing venues is to how to maximise visitor numbers and boost revenues.
Projection mapping is proving to be a major economic boost for these attractions’ operations. Through its ability to stage spectacular new attractions, locations can refresh their offering with immersive experiences and draw in new crowds. They can also extend their operating hours by adding evening shows. These can light up venues into the night and draw in additional ticket sales.
The Monumental Tour
A prime example has been the success of the Monumental Tour in France. This is bringing new visitors to the country’s most iconic architectural landmarks.
The spectacular nighttime sensory experience combines a show of light and creative projection mapping on historic landmark buildings and attractions such as lighthouses, castles and abbeys to the music of famous DJs and up-and-coming new acts.
The Monumental Tour is now in its fourth year. It is the concept of DJ and producer Michael Canitrot and Jérémie Bellot, founder ofAV-Extended.
Around 30 technicians work on each show. Their challenge is to create amazing stage designs in a very short set-up time at each venue. Due to the touring nature of the show and tight timescales, using powerful yet easy-to-set-up 3-Chip DLP projectors is an essential requirement.
Ahead of each event, the teams identify the projection area, position the projectors and calculate the focal lengths before installing the equipment. They then carry out mapping and blending with the projectors to cover the unique surfaces of each building.
“We need to make an impact by quickly creating amazing stage designs. Panasonic’s projectors and their excellent laser, contrast and focus features help us meet the challenge, which is as much technical as it is artistic,” explains Bellot.
The success of the projection mapping tour has brought in thousands of new visitors to France’s historical locations and attractions, often from a younger demographic. For instance, venues such as Phare Des Baleines, at Ile De Ré; and Mont Saint Michel in Normandy. Other sites include La Cité de L’Automobile Museum, in Mulhouse, and le Château de Pierrefonds.
Projection mapping spotlights attractions
One-off projection mapping spectaculars can also act as incredible marketing adverts for tourist destinations. The projection mapping onto London’s Buckingham Palace, as part of the Queen’s Jubilee celebrations, put a spotlight on the venue. This is worth millions in future tourist revenue as it was broadcast to people around the world.
Could your attraction do with a boost? Why not consider how projection mapping could bring new visitors and revenues to your location.
Read more insights…
blog
The Key to AVoIP Success? Keeping Your Options Open
In the ever-evolving world of AV and IP technologies, staying ahead of the curve is crucial. With the convergence of AV and Internet Protocol (IP) technologies, the landscape is rapidly changing.
article
Panasonic Donation Assists Next Generation Of Theatre Professionals
Panasonic’s leading DLP laser projectors elevates immersive RADA production.
Case Study
Breakthrough Immersive Installation in Bieszczady Using Panasonic Technology
Poland’s groundbreaking immersive exhibition brings the rich cultural heritage of the Bieszczady Mountains to life. As highlighted by the county head, Marek Andruch, this exhibition tells a fascinating story that should be remembered.
blog
Making Immersive Experiences More Sustainable
As the appetite for immersive experiences grows, audiences are seeking ever more engaging and exciting attractions. However, creating an immersive experience that is both cost-effective and sustainable to tour has been challenging. Historically, the logistical and financial hurdles of setting up, running, and transporting these experiences have been significant. But with the advent of new technologies from Hive and Panasonic's SDM-enabled projectors, there's a revolutionary shift towards making these experiences more sustainable.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.
Share page
Share this link via:
Twitter
LinkedIn
Xing
Facebook
Or copy link: