5 ways that visual technology creates IDEA-friendly experiences

Our industry enriches life by creating compelling places and experiences. Making them inclusive, diverse, equitable, and accessible is a challenge, but also an opportunity. IDEA initiatives can drive business innovation by attracting diverse talent to the workplace and help to create experiences that everyone can enjoy regardless of their background.

After all, both employees and consumers want to identify with corporate values. So, a proactive approach demonstrates your business genuinely cares about people and the kind of world we live in.

IDEA starts with the stories we tell. It’s important to include diverse creative voices that challenge both unconscious bias and stereotypes in the content. Progress has been made in sharing inclusive stories in more accessible spaces. Yet there is still work to be done. Studies suggest UK businesses are leaving £1.8 billion per month on the table as people with disabilities turn away from inadequate service.

The situation with the global pandemic has also prompted operators to consider IDEA in a whole new light. Some are expanding the accessibility of on-site experiences to include a virtual audience. Others are reimagining the spatial environment, adding AR/VR elements, or exploring solutions that enhance comfort with help from a technology partner experienced in staging inclusive and diverse events.

Let’s look at some of the most thought-provoking IDEA-friendly projection experiences.

4. IDEA-friendly projection encourages wider participation

A real-time tracking projection-mapping system that allows for the projection of digital content onto fast-moving objects at up frame rates up to 240 Hz also has exciting IDEA potential.

Technology that combines analogue movement and digital elements could make for more equitable participation in attractions that rely on physical interaction. Especially for people with mobility issues.

5. Focus on O&M

Whether your attraction entertains on-site or in the virtual realm, consistent image quality is vital for maintaining guest comfort. That raises the issue of managing Operation & Maintenance (O&M).

Focus aberration, image distortion, or brightness and colour fluctuations can cause discomfort and also reduce the quality of the experience. It can be difficult to check if your assets are running properly with consistently high image quality for long periods over the lifetime of the attraction with limited resources.

When selecting a projector, look for functions such as real-time focus optimization, automatic colour uniformity and image misalignment correction, constant brightness capabilities, and so on. Also, look for the ability to monitor equipment status offsite and get predictive warnings of potential issues that might cause downtime before they occur. This is invaluable for maintaining accessibility and quality. Effective maintenance requires more time, cost, and resources unless you have an expert to help.

As you can see, imagination is the limit where IDEAs, content, and technology converge.