PANASONIC CONNECT RESEARCH REVEALS GEN AI IS EXPECTED TO DRIVE 38% SALES GROWTH IN 2025

New research from Panasonic Connect Europe reveals that GenAI will drive an average of 38% increase in sales in 2025.

Wiesbaden, DE. 19^th March 2025 – Panasonic Connect Europe announced new research today that reveals that 91% of sales professionals are using Generative AI (GenAI) to gain a competitive advantage. According to the research, survey respondents believe that implementing GenAI into their processes will drive an average increase of 38% in sales over the next 12 months, thanks to the benefits it provides such as enhanced accuracy for data analytics, more personalised customer interaction and faster response times.

Possible tension between IT and HR

A standout issue that came to light through the research was the question of who will support the rollout of GenAI, with 90% of survey participants stating that they will need help incorporating it into their processes and 68% believing this support will come from their organisation’s IT department. While the IT department has expertise in the functional elements of technology, organisations should consider a broader range of support options as they implement GenAI powered sales processes.

Integration is a major challenge for GenAI adoption, with 92% of respondents expecting to experience difficulties in this. Following this, training (68%) is listed as a top three barrier as well as security (63%) and regulatory compliance (61%).

A clear split between younger and older sales professionals

There was a distinct perception split between younger and older sales professionals as to what the best use cases are and the potential impact of GenAI. Senior sales professionals report higher GenAI usage while junior respondents are less optimistic about its time-saving benefits.

"Our study reveals that Generative AI is revolutionising sales, driving remarkable growth and setting high expectations among professionals. However, success demands more than adoption. Organisations must overcome barriers like training gaps and integration challenges by driving transformation with bold strategies, clear guardrails and comprehensive support to secure sustained impact and a competitive edge."

For those organisations looking to upskill their workforce to leverage Gen AI and boost performance, Panasonic has recently launched its B2B sales GenAI consultancy and training programme to help create targeted outreach and tailored communication.

To find out more about this programme please download details here

The full Panasonic research report: “The Ultimate Sales Professional: Integrating Generative AI into Sales” can be downloaded here:

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