New business-focused website presents the latest technological innovations to address today’s business challenges
Panasonic Connect Europe today went live with its fresh new website designed to help organisations navigate the business challenges they face with access to information about the latest technological innovations.
The modern-looking and easy-to-navigate website now allows the 2.5m users a year to visit one URL (https://eu.connect.panasonic.com) that can deliver 16 different languages. Content has been streamlined from 100,000 pieces of content down to the 10,000 most important requirements and optimised using the latest content management system and SEO to make it easy to find Panasonic Connect Europe’s hardware and software solutions, as well as specialist services and support.
Visitors can select their own view of information by product solution or by vertical industry at the click of a button to see how sectors such as Manufacturing, Transport and Logistics, Retail, Media and Entertainment, Public Sector and Education can use the latest technologies to stay ahead.
Alongside sector-focused pages, there is comprehensive information on all Panasonic Connect Europe’s solutions, covering visual projectors, displays and collaboration technologies, Broadcast & ProAV, TOUGHBOOK rugged mobile computing, Smart Factory and Integrated Business Solutions.
Dealer and reseller information can be found at the click of a button with Google map support. If visitors want research, whitepapers or customer case studies – they can filter by their requirements and find them at a glance with the resource finder. All downloadable content - from photos to manuals and CAD files – has been brought into one location for easy access. To keep up-to-date with the latest industry and Panasonic thought leadership there is an easy-to-navigate News and Events section.
And this is just the beginning with additional improvements already planned, including personalisation for regular visitors to present content that reflects their specific search and interest areas.
Jan Kaempfer, Marketing Director, commented: “The new website is at the heart of our digital strategy. Our marketing and social media activities work hand-in-hand and draw people to our website. However, it is this new resource where our customers will come to learn about new innovations to address their business challenges. Then return time and time again to keep up with the latest developments, see our customers’ latest successes and take part in our community-driven events. It is a dynamic resource that is tuned into the needs of B2B customers across Europe.”