Projection Mapping: Big Entertainment and Big Business

As well as outside venues using standard throw projectors, short throw projection mapping is also predicted to grow substantially over the coming years with a CAGR of 10.2% up to 2030. Museums and entertainment venues are the reason behind the surge as they adopt projectors with short throw lenses to introduce immersive exhibits into their venues. Short throw lenses enable installations to create large, detailed and immersive images in small or unusual shaped rooms without shadows being cast by visitors as they move close to the exhibit.  

One example is projection mapping used to recreate the masterpieces of ancient art from Italy’s Montalcino and Siena region at the Immersive projection in the Temple of Brunello, a magical place in the heart of Montalcino
, in Italy. Visitors are immersed in the beauty and history of artifacts from the area as they enter the underground chamber of the museum, with images projected masterfully onto the ancient stone walls.