Behind the Scenes of Breanna: Precision Projection with Panasonic

For the Breanna project, projection was not simply a visual layer—it was a core part of the performance itself. Delivered as a collaborative effort to raise awareness for ALS, the project brought together creative, scientific, and technical partners to create an immersive stage environment where visuals, sound, and human data converged.

Panasonic projectors played a central role in ensuring this environment performed reliably under highly demanding conditions.

To maintain visual precision, the front scrim was served by a single projector to prioritize focus, while the rear screens employed a blended dual-projector setup. Although space constraints required narrow blending zones, fine adjustments ensured seamless transitions that were imperceptible to the audience.

Even with extensive lens shift, image distortion remained minimal—an advantage that proved essential during final on-site adjustments.

With limited access to the venue prior to the performance, advance preparation was critical. Projection tests and scrim simulations were conducted in Japan, allowing the team to anticipate light behavior, contrast, and spill before arriving on site. This preparation helped ensure close alignment between Dentsu Lab, BASSDRUM Inc., and all technical partners during final setup.