The Road To Digitalisation: Team Energie Deploys Panasonic ESL Technology

Panasonic announces a service framework agreement with team energie to bring ESLs to 72 petrol stations across Germany. 

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Wiesbaden, DE. 25th April 2024 – German energy company team energie is partnering with Panasonic Connect Europe to help drive innovation in petrol station convenience stores with the deployment of 800 Electronic Shelf Labels (ESLs), seamlessly integrated through a wireless connection to a centralised Point of Sale (POS) system. A total of 72 team energie petrol stations will be upgraded across Germany, in addition to stations operating under the Aral brand.

The POS systems will be provided by long-term team energie partner, HUTH. Panasonic engineers will work alongside HUTH to customise and integrate the ESLs with team energie’s back office systems. In trials, petrol station stores fitted with Panasonic ESLs were operational on the same day. 

"Petrol stations, and the wider energy industry, are grappling with rising operating costs, increased regulations, and a shortage of skilled workers. Digitising systems across the petrol station forecourt and shop will help to tackle these challenges head-on, and provide more enjoyable customer experiences. Panasonic’s insight and awareness of how current and future trends will impact the industry, as well as its focus on sustainability; our shared values; its customised solutions; and its understanding of our long-term digitalisation strategy were all instrumental in selecting Panasonic as our technology partner."

ESLs key to wider digitalisation strategy

Following a successful trial in six locations, including its state-of-the-art petrol station in Magdeburg, the installation of ESLs in team energie petrol stations across Germany is the latest step in its digitalisation strategy to deliver an enhanced experience for customers.

For those petrol stations already fitted with paperless pricing technology, Panasonic ESLs are already streamlining operational efficiencies for team energie employees. By reducing unnecessary manual price changes and automating tasks, pricing errors are reduced, helping to save petrol station employees up to 30 minutes every day.

In addition, Panasonic ESLs will also be used as digital displays to deliver marketing campaigns and special offers to customers throughout the forecourt, shop, and bistro.

team energie’s service division will be responsible for planning, installing, and maintaining the ESLs going forward, with Panasonic engineers providing on-site support and spare parts across Germany from its Hamburg, Wiesbaden, and Munich service hubs.

"team energie continues to set the standard for the modern petrol station. Installing Panasonic ESLs across its German locations demonstrates that it continues to push technological boundaries in pursuit of increased efficiency and market-leading customer experiences"

Panasonic will be demonstrating its ESL solution at the UNITI expo in Stuttgart, Germany, from 14-16 May 2024, in Hall 1, stand IC04. 

For further information on team energie’s first petrol station equipped with Panasonic ESL technology, click here: