Panasonic Electronic Shelf Labels

Electronic Shelf Labels

Centralised, efficient price management

Electronic shelf labels (ESLs) - also known as digital price tags - are digital display systems used in retail stores to replace traditional paper price tags or labels on shelves.

These labels can show information to shoppers such as product pricing, nutrition information, promotions and stock levels.

Each electronic shelf label is connected to the store’s central stock management system via a wireless connection. This enables prices to be updated remotely and in real-time. This connectivity allows retailers to change prices, update product information or launch promotions across multiple products in multiple stores simultaneously. The benefits that this brings to store operations is consistency, accuracy and efficiency.

ESLs are part of Panasonic’s market leading range of retail smart technologies that seamlessly blend the on and offline customer experience.

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Your dynamic digital asset

Electronic shelf labels are part of the step towards creating a real smart store.

Clear readability

ESLs are designed to ensure clear and easy readability.

Digital price tags do not harm eyes when reading and ensure clear price labelling after any update or change. 

Flexible range

ESLs offer flexible display options, from customer facings, staff facings and marketing facings.

Besides facings, digital price tags are available in different sizes based on store and products. 

Low power consumption

ESLs are engineered with low power consumption, leading to an extended battery life.

The battery lifetime can last up to 5 years.

Suitable for all light conditions

ESLs are designed to be visible and readable in various lighting conditions.

Depending on daytime and store, lighting might vary depending on the sector and store. Digital price tags ensure performance in all conditions. 

Easily integrate with your store management system

Ensuring the price is (always) right

These days, customers demand exceptional in-store service. And that requires the right pricing, the correct product information, clear and immersive in-store communications, knowledgeable staff, and a seamless fusion of digital and real-word commerce. All of which can be achieved with Panasonic’s Electronic Shelf Label (ESL) Solution.

Easily integrated with store management software, Panasonic's ESLs enable retailers to improve processes, allowing you to focus on what matters most – staff and customers.

For multiple environments where digital meets reality. Seamlessly blend the on and offline shopping experience using ESLs.

The Panasonic advantage

Guaranteed deployment by experienced Panasonic engineers combined with care by local certified partners. Backed up and supported by Panasonic’s service and maintenance centres in 10 countries across EU and UK.

  • Scalable and reliable product solutions based on your needs.
  • Comprehensive cyber security strategy to safeguard business critical data.
  • Integration with any POS via Panasonic’s software system linking Server and Cloud.
  • Tested third-party integration with a wide range of hardware and software retail systems
  • Partnerships with Blue Yonder to bring the latest AI technologies to optimise your category management, dynamic pricing and replenishment processes.
  • Multi-lingual technical support desk (supporting 10 languages), online portal, remote monitoring service and on-site support via field engineers. Options for 5-day repair turnaround.
  • Comprehensive warranty options.

Digital Shelf Labels for multiple environments - Fast, efficient, future-ready

Supermarkets & Food

Provide real-time pricing updates in supermarkets all connected to one POS system. Thanks to ESLs, up to 80% of time is saved on price tag updates.


Garden centers showcase product details, e.g. plant care instructions. ESLs have a positive impact of the store's revenue, with a larger number of customers in the store at any one time also helping the stores turnover. 


In DIY outlets, ESLs display detailed product specifications, usage instructions. Customers get detailed informatuion how many items they need to buy for a specific DIY project which leads to higher customer satisfaction and less staff count. 

Fashion and Apparal

ESLs in fashion and apparel stores showcase product details, e.g. sizes, colors, pricing. By changing the price on the master list, price errors are reduced by 100%.


In electronics stores, digital price tags display stock information and product details. As a result of ESL installations, the shopping experience is safer, since incoming customers can find product information much easier. 


In cosmetics stores, ESLs display allergy information and product details, e.g., ingredients. Customers are happier with digital price tags because there are shorter queuing times into the store, and an improved flow of traffic. Further, many customers are very sensitive in terms of ingredients and would like to compare products themselves within a store.


For pharmacies, digital shelf tags showcase e.g., applicability and possible side effects of the drug. This information does help the customer to identify the correct product to take before talking to your staff at the pharmacy. Giving customers a chance to self guide themselves is very efficient for your business and your customers to decrease waiting times.  

Petrol Stations

Find out how a Panasonic ESL system enabled one medium-sized petrol station retailer in Germany to achieve:

  • full pricing compliance with its POS
  • reduced customer queuing
  • all whilst saving 30 minutes per day of staff time at each station outlet

Benefits for your customers

Replace paper-based marketing with more dynamic digital communication and information tools

A more personalised and engaging experience Combine the digital and real-world
Provide customers with a unified experience across the store. Shoppers using smartphones can interact with ESLs to more easily find products, and receive targeted promotional information. They can also access additional media-rich content, including AR, product-related videos, m-payment and wish list features, third-party services, store maps and loyalty cards.

More confident staff = happier shoppers Build trust and improve store reputation
Staff and customers are confident that prices on the shelf and at the checkout are the same. And because tedious pricing tasks can be automated, assistants have the time (and freedom) to do what they do best – provide an exceptional service.

Create information hubs
All the info in they need, in the palm of their hands They’re sleek, smart and accurate. But Panasonic ESLs are so much more than pretty price labels. Display barcodes and QR codes for customers to retrieve additional and important product information via their smartphone – from stock updates to ingredients and allergy warnings.

Beyond labels

The future of in-store immersive experiences
Use Panasonic ESL solutions to display dynamic videos, personalise info for shoppers, and create interactive marketing campaigns.

Benefits for your business

Enjoy up to 80%-time savings on store price changes and up to 100% reductions in pricing errors.

  • Smarter, responsive pricing - Maximise profits,stay competitive
    Adjust pricing instantly, to synchronise and make the most of online and in-store promotions, to rapidly respond to changing events such as the weather, or to keep up with the competition in real-time.
  • More efficient price management - Quick, easy and error free
    Update prices throughout – or across – entire stores, in minutes…with just one click. No more wasted costs and staff time spent on manual pricing. And because the whole process is automated, human error and inaccuracies are significantly reduced – even eliminated.
  • Synergy across stores - Supervise multiple outlets from a single interface
    Simplify chain-store management using consistent processes; standardise IT operations; deploy cloud workload and configuration for forecasting, and review infrastructure, and applications.
  • Improved shelf life - Automated stock tracking
    Receive out-of-stock alerts, and track frequency, anomalies and opportunities. Optimise shelf space allocated per brand, and monitor shelf KPIs to adjust products, prices, quantities, positions and facings.
  • Know your shoppers better - Data-driven sales
    Panasonic ESLs can help provide valuable store traffic insights. Calculate your sales conversion ratio, compare performance across stores, optimise store layout and floor plan, and adapt your sales team to real-time needs based on footfall.
  • Click and collect – fast - Speed up in-store picking
    Workers are directed to product locations via their devices, while LEDS on corresponding ESLs flash to indicate the next item to be picked. LEDs of products in a single customer order can be assigned an individual colour for no-nonsense clarity.
  • Reduce waste -And environmental impact
    ESLs remove the need for endless deliveries of paper, ink and plastic.
  • Use as advertising displays - Multitasking marketing
    Use ESLs to place brand-sponsored information and promotions at key locations or point of purchase, and then assess in-store presence, prices and shopper reactions.

Harness the power of IoT - And cloud technology

From shelf monitoring to product picking, Panasonic’s ESL solution combines the Internet of Things with a cloud-based platform to make not only stores more efficient, but your technology easily scalable, ultra-secure and future-proof too.

Digital price tags and the cloud system are embedded into a security system with robust encryption protocols. All transferred data is end-to-end encrypted, safeguarded and protected against unauthorized access so that a secure data transfer to electronic shelf labels is ensured. The cloud system itself is secured with additional security services which are audited continuously. Monitoring and regular security updates fortify electronic shelf labels against emerging cyber threats. The cloud as well as the access points are constantly updated which contributes to high security standards. 

The Panasonic ESL lineup: Available in 22 sizes

We do cooperate with several ESL hardware providers and fully integrate them into your existing POS system. Choose and customize from our line up:

Vusion line up:

Vusion line up

tag 1.6”
tag 2.7”
Active NFC 
Flash capability  
Frequency2.4 GHz & SubONE2.4 GHz & SubONE2.4 GHz & SubONE2.4 GHz2.4 GHz2.4 GHz & SubONE2.4 GHz2.4 GHzSubONE2.4 GHz & SubONE2.4 GHz2.4 GHz & SubONESubONESubONE
Easylock protection     
Display coloursColoursColoursColoursColoursColoursColoursColoursColoursColoursColoursColoursColoursColoursColours


Hanshow line up:

Hanshow line up

Active NFC
LED Flash 7 colors
Frequency 2.4 GHz
System ThroughputUp to 60,000 labels/hourUp to 60,000 labels/hourUp to 60,000 labels/hourUp to 60,000 labels/hourUp to 60,000 labels/hourUp to 60,000 labels/hourUp to 60,000 labels/hourUp to 60,000 labels/hourUp to 60,000 labels/hourUp to 60,000 labels/hour
Display colorsColoursColoursColoursColoursColoursColoursColoursColoursColoursColours
Battery Life (2 updates per day)10 years 10 years15 years15 years15 years15 years15 years15 years15 years15 years
Resolution (px)200*200152*200250*122296*152296*128480*176384*184400*300648*480800*480
Protection level (IP68)


  • Active NFC: NFC stands for near field communication meaning ESLs can be easily connected to store hardware / smartphones to get product related information for staff members. 
  • Flash: Thanks to the flash function, the LED lamp of the price tag can blink. This function can be used for e.g., replenishment or click and collect product search.
  • Frequency: All labels communicate on this frequency with the access point. 
  • Easylock Protection: Labels with easylock protection are safely connected to the rails and cannot be removed without a specific magnet.   
  • Display Colours: Digital price labels are based on a basic colour pattern to display information. 
  • System Throughput: The throughput of a system describes how much volume of work/information can flow through a system per hour. 
  • Protection Level: The abbreviation for IP stands for international protection and indicates how resistant the housing of an electronic device is to the ingress of foreign substances and water.

The whole package

From analysis and customisation to installation and aftersales. We offer turnkey ESL solutions to suit your exact needs.
Panasonic Connect works based on the Gemba Process Innovation. We analyze your current on-site situation and find solutions to improve the operational processes. Always ensuring they fit with your existing software, or the physical structure of your site. We have a network of local experts and 12 branch offices all over Europe that speak the industry and your language. The integration of electronic shelf labels happens seamlessly during your opening hours without any interruption of your daily business. After a successful integration on-site, our service team takes over to support with warranty issues, remote monitoring, remote support and much more. 

Our Service Offers

Premium Quality for Products & Service

Best-in-class Service and support at every level: Extensive training for staff on site. A response hotline supporting 10 languages, including incident tracking for further optimisation. Close to the customer with 10 local offices in Europe and regional senior engineering hubs, alongside five days turnaround repair times in ISO 9002 certified repair centres. We have the most holistic package in the market.

Blue Yonder

Our partner Blue Yonder is a global leader in digital supply chain transformations and omni-channel commerce fulfillment software aiming to automatize processes and operations. Retailers need the ability to use automated insights to understand what factors influence customer demand, as well as how to use that data to determine their pricing strategies. Blue Yonder’s Luminate Pricing Lifecycle, powered by AI/ML, understands the influencing factors and makes optimal pricing decisions across the product lifecycle.

Strategix: Planogram Compliance supported by ESLs

Together with Strategix, a boutique consulting company and system integrator specialized in the area of Category Management , store-specific planograms can be supported in a very user-friendly, very visually easy accessible and usable way – completely integrated into Blue Yonder’s Category Management solution. Once the planogram changes, store employees receive a notification to review the updates and to implement facing changes in the store. New is the integration via Panasonic Connect’s File Transfer System to Electronic Shelf Labels – here facings, depths, positioning and more Planogram information are automatically updated. Just in time for an effective replenishment processes. The assortment changes are provided by the Category Management system and synchronized in real-time with the Strategix App and the ESLs. 

Calculate the return on your ESL investment

Pricing automation using ESLs allows real-time price management, eliminates pricing errors and enhances the overall in-store experience for both staff and customers.

As such, they offer a truly competitive return on investment.

Use our online calculator to find out how quickly ESLs could deliver you this significant ROI.


Electronic Price Tags are digital price tags installed in retail stores to dynamically display and update customer information such as pricing, promotions. 

All labels are connected to the central stores system and are centrally managed. The system provides real-time updates. Through a wireless connection, ESLs can be updated remotely and in real-time. This connectivity allows retailers to change prices, update product information, or launch promotions across multiple ESLs simultaneously, ensuring consistency and accuracy. The price tag updates can also be updated across several branches.

From shelf monitoring to product picking, Panasonic’s ESL solution combines the Internet of Things with a cloud-based platform to make not only stores more efficient, but your technology easily scalable, ultra-secure and future-proof.

These are two names for the same battery-powered displays used by small stores to the largest supermarkets to display pricing and product information to shoppers. They are linked wirelessly to the shops central pricing and stock system allowing the store to update the pricing and product information in real time.   

They are increasingly replacing paper price labels because of the way they enable dynamic pricing and cost benefits. Panasonic is one of the market leaders in electronic shelf labels / digital shelf tags used by stores across Europe.

No, you do not need to close your store during the Electronic Shelf Label / price tag integration. The digital price tag integration is designed to be seamless and non-disruptive to your daily operations. Our installation team will schedule an appropriate date and time with you at times that are least disruptive to your business, ensuring a smooth transition without the need for store closures. 

The integration itself would most likely be done within one day; including access point set up, integration with the store management and POS system as well as the integration of the ESL hardware itself. 

Yes, digital price tags can be integrated and linked to your local Point of Sale (POS) system. This integration allows for real-time synchronization of pricing and product information between the POS system and the ESLs. The connection between ESLs and your local POS, ensures that all changes in product pricing or information made at the POS are directly reflected on the electronic shelf labels. 

This integration reduces times, efforts, streamlines operations, and helps maintain consistency and transparency transmitting information across your entire retail environment – even across several branches. 

Yes, it’s possible! Our Panasonic Campus Munich serves as a B2B technology showroom with several exhibits for the overall supply chain. Our new demo smart store in the Panasonic Campus Munich is open for customer demonstrations. Discover various facings of electronic shelf labels such as supply chain, customer and staff facings. 

Customer demonstrations take place in person in the south of Munich and are conducted individually based on customers’ requirements and interests.  It’s possible to request an innovation workshop with one of our local experts as well. 

Please register here for a free tour: Visit Campus Munich | Panasonic Connect

Electronic Shelf Labels (ESLs) are designed to have a long lifespan depending on the specific technology and usage patterns such as content changes. The digital price tag lifetime is influenced by factors such as the display technology employed, the frequency of updates, and the overall quality of the components.

Panasonic’s ESLs are designed to have a low power consumption with a high energy efficiency which contributes to an extended lifespan. regular software updates and maintenance practices can help optimize the performance and longevity of ESL systems.

The battery of an electronic shelf label can last up to 5 years depending on how often the displayed content is changed. Afterwards, the battery can be renewed again.

An Electronic Shelf Label system consists of several key components that work together seamlessly to provide an efficient and dynamic pricing and information display solution.

The system itself consists of the labels itself, access points and a cloud system. The labels communicate via the cloud system and users can give orders via the access point API to the labels. Label designs can be created in the studio software.

A change to ESL is an investment. However, different factors to be incorporated here. For example, there are tax advantages like depreciations. There are also obvious and easy trackable savings like printer for paper labels or the paper itself. Also, rental models are possible – which does not reduce the overall amount but breaks it down into smaller pieces. 

A very small store (e.g., 1500 ESLs) can implement ESL for a price of about 15 pounds per day. Depending on the store size it can be up to 80 EUR / Day. What is not included in this cost-benefit calculation are the various time savings for your staff – which easily sums up to 1hr per day. 

Promotions can be run, reliably run, started, and managed by a central category management team. Which makes negotiations with manufacturers significantly easier. Customers will never get disappointed every again. New and not yet fully trained stuff is way less likely to make mistakes. In those countries where shelf compliance will become local law that is not the least reason to invest in ESLs.

Yes, digital labels are easy to handle and install. Displayed content can basically completely be chosen by the store manager: from images, to logo, QR codes, various languages – the ESL design is flexible and can be adapted based on your needs.  

Electronic Shelf Labels are designed for different languages. This feature allows retailers to customize and display product information in various languages, meeting the preferences and needs of a diverse customer base.

Language settings can be configured in the central management system or a dedicated software interface. This flexibility in language support is valuable for retailers operating in multicultural or international markets, where customers may speak different languages.

Yes, ESL can be used for retail analytics. It’s important for retailers to get valuable insights into customer behavior to optimize inventory management and enhance overall store performance. 

Digital price tags can support monitoring customer engagement with products to define product popularity as well as the effectiveness of promotional campaigns. Further, dynamic pricing strategies can help retailers assess the impact of real-time pricing adjustments on sales, profitability, and customer response. Inventory and supply chain information can be provided via ESLs. Thanks to that, retailers can optimize inventory, reduce stockouts, and minimize overstock situations.

Talking about shopping patterns, digital price tags can contribute to understanding customer shopping patterns by tracking which products attract more attention. This feature helps to decide for store layout changes.  

The central management dashboard provides insights into the status of ESL batteries. Retailers are advised to regularly check the battery status through the system interface to identify ESLs with low battery levels.

ESL systems are also equipped alerts regarding the battery status. Retailers can check for any notifications or alerts from the central management system indicating that the battery levels in certain ESLs are below the recommended threshold.

Once retailers spot low battery levels among their ESLs, the Pansonic Connect Service Center is there to support with battery changes.

Specifications table

NFC1.6”, 2.2”, 2.6”, 2.7”, 3.7”, 4.2”, 4.5”, 5.9”, 6.0”, 7.4”, 12.2”, Fashion tag 1.6”, Fashion tag 2.7”
Flash capability1.6”, 2.2”, 2.6”, 2.7”, 3.7”, 4.2”, 4.5”, 5.9”, 6.0”, 7.4”, 9.7”, 12.2”
Frequency2.4 GHz & SubONE: 1.6”, 2.2”,  2.6”, 4.2”, 7.4”, 12.2” 2.4 GHz: 3.7”, 4.5”, 5.9”, 9.7 SubONE: 6.0”, Fashion tag 1.6”, Fashion tag 2.7”
Easylock Protection1.6”, 2.2”, 2.6”, 2.7”, 3.7”, 4.2”, 4.5”, 5.9”, 6.0” 
Display Colorsblack, white, red, yellow: 1.6”, 2.2”, 2.6”, 4.2”, 7.4”, 12.2”  black, white, red: 2.7”, 3.7”, 4.5”, 5.9”, 6.0”, 9.7”, Fashion tag 1.6”, Fashion tag 2.7”
Size1.6”, 2.2”, 2.6”, 2.7”, 3.7”, 4.2”, 4.5”, 5.9”, 6.0”, 7.4”, 9.7”, 12.2”, Fashion tag 1.6”, Fashion tag 2.7”