The Importance of Building ‘Rugged’ Reseller Relationships

Our reseller partners know their industries inside out and understand what their customers require from their rugged mobile computing solutions to be as efficient as possible. 

After getting hands-on with TOUGHBOOK devices, our partners attended a roundtable with Panasonic experts to discuss what they need from Panasonic as an OEM partner. This also provided an opportunity for them to reiterate the product features that their customers are asking for, which will eventually be incorporated into the product design process for the next TOUGHBOOK! 

Whilst the modularity of the existing TOUGHBOOK range provides unrivalled product customisation and flexibility for end-users, a number of partners mentioned that they have never heard an OEM ask for this type of input before. That’s always great to hear!

This is far from a new concept for Panasonic; it has been championing the Voice of the Customer (VoC) concept since the business’ inception over 100 years ago; it is one of Panasonic’s founding principles. However, it’s still as true today as it was then – allowing our partners and customers to be our biggest critics and trusted confidants is vital to continuous improvement.

The entire European Panasonic TOUGHBOOK team recognises the importance of building and maintaining close, personal relationships with our channel partners. Understanding their customers’ needs helps them to react and respond to end user and prospect requirements when needed. Our partners give us a voice to reach the thousands of hyper-mobile workers who require customised, rugged mobile computing solutions, increasing productivity and efficiency in any environment. 

We’re truly grateful to have such an enthusiastic and engaged group of reseller partners across Europe. And that’s exactly how we view them – partners. Here's to the next partner experience in Cardiff!