We create magic in museums through immersive experiences

Written by
Thomas Vertommen
Location Based Entertainment – Panasonic Connect Europe

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Discover how advances in visual technologies are transforming the way museums bring history—and the world around us—to life.

Museums create magic when they bring history and culture to life in the imagination of their visitors. They allow us, for example, to experience the awe-inspiring scale of the blue whale skeleton suspended beneath the ceiling of the Natural History Museum, as if it were swimming through the air, or to encounter up close the wonder and beauty of Michelangelo’s Renaissance masterpiece, David, at the Accademia Gallery.

Such spectacular experiences, however, are rare and often scattered across the globe, making them difficult for many people to witness firsthand. Advances in visual technologies are rapidly changing this reality—today, museums can harness cutting-edge solutions to enhance existing exhibitions or create entirely new, breathtaking immersive experiences.

Immersive museum experiences are spreading across Europe

Casa Batlló is one of the most famous architectural works in Barcelona by the modernist architect Antoni Gaudí. Today, the latest projection technologies have been combined there with a pioneering cultural visit, creating an award-winning experience. This multisensory museum offers insight into the mind of the great Catalan modernist through an artistic, immersive experience.

The Gaudí Dome room, for example, uses 36 projectors and a dome composed of more than 1,000 screens to illustrate the mind of the young Gaudí. The natural universe that inspired the Catalan architect comes to life, allowing visitors to actively participate in the creative process.

The Nationa Museum in Prague, in turn, has built a 112-metre underground corridor connecting the old and new buildings. As part of this project, technology was used to create a spectacular immersive experience and the world’s second-largest multimedia installation—“Moments of History”. This unique multimedia projection brings the city’s history to life from prehistoric times to the present day. It uses 38 projectors, discreetly installed in the ceiling, to provide panoramic views on both sides of the corridor.

Multimedia projections also recreate masterpieces of ancient art from the Italian regions of Montalcino and Siena. The new exhibition can be seen at the Temple of Brunello in Italy. Visitors immerse themselves in the beauty and history of regional artefacts by entering the museum’s underground chamber.

 

Tips for the success of immersive experiences

Bringing history and heritage artefacts to life
Of course, creating immersive experiences that bring history and ancient artefacts to life is not an easy task. However, the latest projection technologies enable museums—regardless of their size or budget—to transform the way they present exhibitions.

Choosing the right projection technology
Selecting projectors that match both creative ambition and available budget is crucial—whether for creating a main immersive attraction or enhancing exhibitions through digital signage.

Realistic, engaging experiences
To appeal to the generation of digital natives, immersive experiences must be as realistic as possible. Modern projectors deliver intense, accurate colours, while 4K solutions allow even the finest details to be seen without visible pixels, presenting exhibits exactly as they are meant to be viewed.

Technology that does not break the illusion
Museums are often housed in historic buildings. The use of short-throw lenses makes it possible to project images onto surfaces that are difficult to cover with other technologies, while also preventing visitors from accidentally blocking the image.

Discreet installation and visitor comfort
The more compact the projectors, the easier they are to install and conceal from visitors’ view. Quiet operation minimizes their impact on the overall visitor experience.

Reliability and easy maintenance
Reliability and low maintenance requirements are essential for museums that cannot afford downtime of their main attraction. Projectors with multi-drive laser light sources ensure continuous operation even in the event of a failure, while fail-safe systems allow automatic switching to a backup source without image loss.

What’s next?

As technology continues to evolve—and as our approach to immersive exhibitions develops with it—it’s hard to predict where this journey will lead. Futuristic artist and master projection designer Bart Kresa has said that his ultimate ambition is to create an immersive experience that goes beyond the visual realm and engages other senses and emotions as well. That is exactly the kind of immersive experience we can’t wait to experience.

Discover the projection technology behind world-class immersive experiences—and choose the solution that’s perfectly suited to your venue.

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