Essen, Germany. 15th June 2023 – Panasonic Connect Europe customer, team energie, has been awarded the prestigious “Fuel Station of the Year” in the “Bistro” category for its Peelwatt station in northern Germany. The title is awarded every two years by the trade magazine Tankstelle in cooperation with the Federal Association of Independent Petrol Stations (bft) and the Purchasing Association of Independent Petrol Stations (eft), representing around 3000 fuel stations across Germany.
Each nominated fuel station was reviewed by a jury of industry experts. They considered service innovation, environmental commitment, the product range, friendliness and quality of advice of the employees. The award was presented in an official ceremony with 1000 guests at the evening gala of the Tankstellenmesse Essen, on the 14th of June. The head of team energie’s category management, Arnd Luther, accepting the award, summarised the reasoning for the win: “A great team performance by petrol station staff, team Petrol Station Business Unit and all service providers and suppliers involved.”
Convincing package – from service to pricing
The station’s store and the integrated bistro stood out for a number of reasons. In the store, customers are greeted by an LED-lit checkout zone and the local Flensburg skyline on the canopy above the entire counter area of the checkout and bistro. These regional touches personalise the shopping experience and run throughout the building.
The customer experience is further enhanced with Panasonic's Electronic Shelf Labelling solution. The Panasonic ESL solution provides a wireless connection to a centralised Point of Sale (POS) system to automatically update the price displays in store - enabling innovative marketing campaigns to drive sales, reducing pricing errors and saving staff time. The store also benefits from digital signage elements on the shelf gondola heads and the checkouts, as well as the eye-catching touchscreen showing the changing monthly shop offers. A new in-store module also highlights the latest and trending products.
“For the ‘Bistro’, it’s the service levels, as well as the cleanliness and the tidiness of the environment that matters,” explains Arnd Luther, head of category management at the fuel station provider. The customer experience was key to winning the award and was evaluated in a secret shopping test.
Jens-Michael Pohl, Head of Engineering at Panasonic Connect Europe, said that the ESL solution contributed to winning the award in two ways: “ESLs save time. Saving employee time gives them more flexibility and freedom to speak to and care about their customers’ needs. Secondly, the ESL solution helps to easily organise and maintain stock levels, even if management is not there 24/7.”
The Peelwatt fuel station was digitalised in one day. The station has more than 800 ESLs, mostly 2.2., but also 2.6 and 4.2 inch size labels.
For more information about the first fuel station Panasonic equipped for team energie, visit: https://oc.connect.panasonic.com/nz/en/case-studies/full-throttle-petrol-station-team-energie
Read more insights…
Europe has always been at the heart of wireless technologies, from Marconi’s very first wireless transmission in 1897. Back then that initial radio transmission transformed the world and wireless connectivity continues to do so today.
European businesses expect to see an average 32% boost in productivity in the three years after implementation of the latest wireless technology.
In this research we explore the appetite for different wireless technology adoption, expected applications and benefits, the maturity of rollout projects, any barriers to adoption and general viewpoints about each technology.
Ivan Rodrigo Flor Cantos, Factory Solutions Marketing Manager, at Panasonic Connect Europe, tells us more about the Autonomous Manufacturing streaming event that took place at Productronica 2023 in Munich.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.