PANASONIC APPOINTS ALEX GAFFNEY AS TOUGHBOOK EU TECHNOLOGY ALLIANCES MANAGER

Bracknell, UK. 27^th January 2026 – Panasonic TOUGHBOOK has appointed Alex Gaffney as its EU Technology Alliances Manager to drive increasingly close relationships with key technology partners in Panasonic’s broad ecosystem. Alex will manage the overarching European vendor partnership strategy for TOUGHBOOK, building relationships with key vendors that empower partners to deliver the best possible service to end users.

For Panasonic TOUGHBOOK to strengthen its market-leading role as a full‑service rugged mobility solutions provider, strong technology partnerships are essential – particularly for complex, bespoke deployments. By deepening collaboration, Panasonic enables partners to integrate TOUGHBOOK into complete, use‑case‑driven solutions that meet customer needs, deliver added value, and support growth.

This is where Panasonic’s enhanced European Service & Solutions centres in Cardiff and Budapest provide end‑to‑end support, from solution concept and design to large‑scale deployment, including the integration of advanced technologies such as AI. Combining rugged hardware, software, and managed services, TOUGHBOOK accelerates deployment, strengthens long‑term resilience, and delivers scalable, future‑proof mobility solutions.