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AI in the Field: Putting People Before Automation
AI has the potential to deliver big strategic gains but rolling it out across mobile field teams presents human and cultural challenges. Panasonic TOUGHBOOK bridges the gap with rugged, people-first technology that empowers workers, safeguards data, and builds frontline trust.
written by: Jon Tucker, General Manager of Engineering, Product & Solutions at Panasonic TOUGHBOOK
Rethinking Work and Empowering Teams
AI is changing the playbook for mobile field operations and how they work. Not long ago, AI sparked fears of job loss and obsolescence. Today, it’s clear that those who lean into AI – rather than resist it – will be able to gain ground, move faster, and remain agile in a rapidly evolving technology landscape.
However, AI is not without its challenges. Data privacy, security, and global regulation are still big question marks. And while AI can supercharge efficiency, governments around the world need to keep pace by designing smart, robust legislation to manage the ripple effects of AI.
At a company level, teams and organisations should embrace AI, viewing it as a positive move, but those implementing it should avoid being blindly optimistic. Devising a smooth pathway to adoption deserves time and attention if you want to get your AI deployment right.
Job Anxiety Is Real
It’s natural for field workers to worry about being replaced by automation. That’s why it’s crucial to frame AI as a partner, augmenting work and roles, rather than a threat. AI can ease the manual load and help people make better decisions. I’m passionate and excited about the future possibilities that AI can bring in augmenting operations and user experiences – such as the addition of Voice 4.0 to increase field productivity.
That said, organisations need to ensure they get their teams involved early. Seeing is believing and this includes showing them real examples of how AI complements human-centric operations. This means letting your field teams test it out and give feedback, enabling them to simultaneously experience AI’s potential value firsthand, whilst sharing any concerns or problems they face.
Don’t Lose Your Institutional Know-How
With laws around data, bias, and transparency constantly shifting, it’s easy to lose sight of the human expertise that keeps work tasks grounded. Ethical and privacy frameworks aren’t just nice to haves, they are essential. Organisations should look at AI as a long-term investment. They should pair experienced staff who have deep know-how with newer team members to share knowledge and processes.
For many organisations, AI implementation is still very much at the experimental stage. It’s therefore important to ensure people are always informed to review and refine AI outputs, and that knowledge continues to be captured.
Regulations like the EU AI Act are a good start and will certainly help with implementing AI frameworks, but businesses need to take ownership of their own safeguards and policies. You should be baking ethics into every stage of your AI journey, from design to deployment. Set up internal governance teams which bring in diverse voices and make transparency a core value.
Using AI to enhance mobile field operations and help users to work and think differently will come more easily to some than others. Therefore, coaching and training programs on how to get the best from AI-enabled devices will be required. Support your teams in building new skills, not just technical ones, but strategic and cognitive ones too.
It is not always easy to change the way you do things, but it’s crucial to empower your users to adapt and thrive in the AI era – without making them feel undervalued or out of touch if they don’t immediately grasp it.
Bringing AI Home with Panasonic
AI is changing the game for mobile field teams. But navigating that change takes more than just technology; it takes trust, clarity, and the right tools.
That’s where Panasonic TOUGHBOOK comes in. We understand the realities of frontline work because we’ve been there, listening to teams, learning from their challenges, and building custom solutions that actually fit the job.
Our rugged devices aren’t just built to survive the elements; they’re built to support people. With AI-enabled capabilities, secure data handling, and seamless integration, TOUGHBOOK helps teams work smarter, not harder. We’re here to make sure AI feels like a teammate, not a takeover. And as organisations move forward, we’re proud to be the partner that helps them do it with confidence, transparency, and a human-first approach.
Because at the end of the day, it’s not just about what AI can do, it’s about what people can do with it.
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