Improving the customer journey at the Petersen Automotive Museum

An iconic automotive museum in the US, has become the first to implement Panasonic’s LinkRayTM technology, to enhance visitor experience.

Peterson Automotive Museum in Los Angeles is utilising LinkRay™ alongside Panasonic interactive displays, projectors and video walls to provide an enhanced experience for the public. 

Officially launched in February 2017 at ISE, LinkRay™ technology uses  visible light communication to transmit content to mobile devices, turning digital signage displays, signboards and light sources into a 1-2-1 marketing tool for smartphones.

“The Petersen Automotive Museum is an iconic institution, with rare automobile exhibits set in a high tech environment,” said European Marketing Manager Enrique Robledo. “The museum was an ideal partner to work with to launch LinkRay™ since they already had our projectors and displays in place. They can now offer their visitors a unique, engaging museum experience, with options that go well beyond the exhibits on display.”

The LinkRay™ technology is embedded in the free Petersen Automotive Museum App, enabling access to a variety of activities from buying tickets to future exhibit special offers. This allows a large number of people to simultaneously learn more about an exhibit or environment using their mobile phones for interactivity, something not possible with static displays.
 

LinkRay™ enables smartphones to read IDs in light sent from LED transmitters,  using the smartphone camera, and connect to associated web content. Information sent to the user is web based, and can therefore be pictures, audio or video files. The displayed content can also be automatically provided in the smartphone owner's native language.

The Panasonic equipment currently installed at the Petersen Museum includes 47 Panasonic projectors (PT-RZ670, PT-DZ870, and PT-DZ780) and 16 professional displays (TH-98LQ70, TH-80LF50, TH-70LF50, TH-55SF1HU, and TH-55LF80).

For more information on Panasonic Visual System Solutions please visit: https://eu.connect.panasonic.com/gb/en/projectors

Read more insights…

19 Nov 2024

article

REVOLUTIONISE SUSTAINABLE & FLEXIBLE PROJECTION WITH PANASONIC VMZ7ST SERIES

New series of short-throw projectors increases installation flexibility and delivers bright, sharp visuals for corporate and immersive museum environments.

01 Nov 2024

whitepaper

Revolutionising immersive entertainment deployments

Audiences today seek immersive, unforgettable experiences, but traditional setups are often too bulky and costly for touring. This whitepaper explores how Intel®, Panasonic, and Hive are transforming the field with a groundbreaking distributed architecture, making immersive installations more agile, scalable, and cost-effective.

29 Oct 2024

Case Study

Reimagining Hans Christian Andersen Fairy Tales with Panasonic RQ25 4K Projectors

Chosen for their durability, flexibility and small form factor, Panasonic’s PT-RQ25 Series of 3-Chip DLP 4K projectors imaginatively bring Hans Christian Andersen to life through a unique and immersive experience.

22 Oct 2024

blog

The Key to AVoIP Success? Keeping Your Options Open

In the ever-evolving world of AV and IP technologies, staying ahead of the curve is crucial. With the convergence of AV and Internet Protocol (IP) technologies, the landscape is rapidly changing.

Sorry there was an error...
The files you selected could not be downloaded as they do not exist.

You selected items.
Continue to select additional items or download selected items together as a zip file.

You selected 1 item.
Continue to select additional items or download the selected item directly.

Download selected file
View all