Hands on while remote – The best of both worlds

Global events are changing the way we work. The pandemic accelerated the move for many to work more from home and environmental concerns are also encouraging us to travel less. These trends look set to continue with 60% of the European workforce saying they want to continue to work from home and a Bloomberg survey of 45 large companies in Europe, the US and Asia showing that 84% plan to spend less on travel post-pandemic.

But as well as allowing us to be more productive, spend more time with family and helping to secure the future of the planet, these changes in work behaviour have also had an impact on the way we conduct business.

For example, with many people travelling less, we are moving to more localised or hybrid events and even the way we sell seems to be changing. Booking a flight or travelling a long way to see a product demonstration, for example, has become more of a commitment. More extensive research via the internet looks set to become more pervasive but it’s not always the same as seeing, touching and trying the product in question.

As a result, companies are looking to become more innovative and look at new ways of putting their products in front of potential customers without having to travel.