Building Stronger Channel Partnerships at our UK Partner Kick-Off
Josh Robinson, Partner Account Manager – UK & Ireland at Panasonic TOUGHBOOK
Royal Ascot provided the perfect setting for our annual UK kick-off, bringing together partners for a day of collaboration, innovation, and forward-thinking discussions. From tackling key challenges to previewing up-coming innovative solutions, it was an inspiring day. Here's what you missed.
Building a Stronger TOUGHBOOK community with ELEVATE
As with previous partner events, it never ceases to amaze me just how strong our partner community is; they truly are the backbone of the TOUGHBOOK channel-first approach.
At Panasonic TOUGHBOOK, we've always believed that our success is built on the strength of our ecosystem. Every single partner plays a vital role in delivering world-class mobility solutions to thousands of mobile workers, nationwide. As the rugged mobility market continues to evolve, those strategic relationships have never been more important.
This is why we’ve made the biggest channel investment in our 30 years of operation with the new TOUGHBOOK channel partner program, ELEVATE. It represents a significant step forward in how we support partners, providing the commercial framework, resources and opportunities needed for long-term growth with Panasonic.
Partners enrolled in the ELEVATE programme shared excellent feedback on the value it is already delivering, and how it has provided the clarity, predictability, and guardrails needed to drive growth and long-term success.
From one Red Hat to another
You can never underestimate the power of in-person sessions to step away from day-to-day activity and really get under the skin of the most pressing challenges that our partners – and their customers – face. Royal Ascot was no different.
Whether it was discussing deployment challenges, the shift to end-to-end mobility solutions, knowledge sharing, or how to solve sector-specific issues, our event gave partners a platform to collaborate that’s simply not achievable in a virtual meeting.
The challenges facing customers are becoming increasingly complex, with successful mobility solutions often requiring expertise from multiple organisations. Events such as these help strengthen relationships and reinforce the value of a connected ecosystem.
For example, we know that defence users are increasingly looking at how to best to safeguard sensitive information data and comply with strict security standards. This is where our technical collaboration with Red Hat brings the resilience of Red Hat Enterprise Linux and Red Hat Device Edge to our devices. For mission-critical users, this delivers enhanced security, stability, and long-term support – allied to the rugged reliability that TOUGHBOOK is known for.
This practical knowledge sharing complements our partner training platform, Basecamp, within ELEVATE. It equips partner teams with the required knowledge to advise customers on how to build their sales, technical, and operational expertise.
It’s just another example of how we’re helping partners empower customers with the highest levels of support and advice.
A culture of continuous innovation
We concluded the event by giving partners an exclusive look at what lies ahead for TOUGHBOOK in 2026. Partners were given a first-look at new solutions, helping them to better understand how Panasonic is shaping the rugged mobility solutions market. These were extremely well received; we pride ourselves on knowing exactly what our partners need to continue to innovate for their customers. This gives partners an invaluable opportunity to strategise for the future.
Providing this insight is an important part of our channel-first approach. By sharing new solutions or a technological direction early, we can have more meaningful conversations about future customer requirements, and market trends that will shape how we continue to innovate. Our Service and Solution Centre team in Cardiff love partner feedback!
All roads lead to Cardiff
In our 30th anniversary year, our UK kick-off has undoubtedly whetted our partners’ appetites for more. As we build up to our Annual European Partner Conference in October, we’re more committed than ever to give back to our partners and continue to invest in them.
This gives them the foundational layer to grow their businesses and deliver mission-critical solutions to help customers solve mission-critical problems.
Watch this space!
Read more insights…
blog
Mobile Command and Control: Creating Resilient Communication Structures with Private 5G Bubbles and Rugged Devices
What happens when critical operations can't rely on public networks? Mobile private 5G bubbles provide secure, scalable, and resilient communications, giving organizations complete control over data, access, and network performance wherever they operate.
blog
Shaping the Future of Critical Communications at CCW 2026
Critical Communications World 2026 highlighted a clear shift in the role of robust and reliable connectivity in frontline operations, as decision makers modernise their infrastructure with end-to-end solutions.
blog
Mining’s Digital Era Demands Reliable 5G Connectivity and Rugged Hardware
Mining is shifting to connected, data driven operations powered by private 5G. To realise this transformation, organisations need rugged, always on devices built for the harshest environments.
blog
Rethinking Rugged Mobility for a Dynamic Geospatial Future
As surveyors embrace real-time geospatial data, they require rugged, purpose-built devices that allow them to access data at the edge, whilst increasing performance, reliability and long-term value in the field.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.
Share page
Share this link via:
X
LinkedIn
Xing
Facebook
Or copy link: