European Rental & Staging companies report creative, commercial and operational benefits of using the Panasonic RQ50K projector.

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Bracknell, UK. 6th October 2020 – LED displays for live event backdrops are being replaced by the latest generation of 3-Chip DLP laser projectors because of their creative, commercial and operational benefits, according to the latest whitepaper from Panasonic. The paper draws on the experiences of the largest rental & staging companies in Europe, including The AED Group in Belgium and STS Communication from Italy. The 50,000 lumen, 3 Chip DLP projector delivers Native 4K images in a lamp-free and filter-less design with hermetically sealed optics for 20,000 maintenance free operational hours.

The Rental & Staging companies found the projectors were easier and more cost effective to operate. Picture performance and power consumption were as good or better than LED equivalents. Creative opportunities were enhanced by the use of the projectors, with the ability to create floating screens and different screen shapes more easily, as well as scale the resolution and brightness of images for camera close-ups.

In a standardised event deployment to deliver 4 screens, each measuring 9.6m x 6m, with 4k resolution images, Rental & Staging companies reported a number of significant savings by using the projectors over LED displays:

  • Pre-check time could be cut from a week to less than a day.
  • Transportation requirements reduced from 70 flight cases to just 5.
  • Set-up time reduced from 110 to 40 man hours.
  • Power consumption was 2-3 times more for LED displays to deliver the same levels of brightness.

“LED displays came to dominate the market for use as video walls and stage backdrops because the image brightness and contrast offered was unrivalled but the introduction of the Panasonic RQ50K has begun to rapidly reverse this trend,” said Hartmut Kulessa, European Marketing Manager at Panasonic Business. “The Rental & Staging industry has quickly realised it is a game-changer, bringing new levels of commercial and operational benefits, picture performance and creative flexibility that outgun the LED Display.”

“This whitepaper looks to identify and capture those advantages for the first time, so that others can see how this technology is changing the dynamics of providing creative backdrops across live events and TV staging.”

A copy of the whitepaper, entitled The Return of the Laser Projector for Event Backdrops, can be found here.

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