Improving the customer journey at the Petersen Automotive Museum
An iconic automotive museum in the US, has become the first to implement Panasonic’s LinkRayTM technology, to enhance visitor experience.
Peterson Automotive Museum in Los Angeles is utilising LinkRay™ alongside Panasonic interactive displays, projectors and video walls to provide an enhanced experience for the public.
Officially launched in February 2017 at ISE, LinkRay™ technology uses visible light communication to transmit content to mobile devices, turning digital signage displays, signboards and light sources into a 1-2-1 marketing tool for smartphones.
“The Petersen Automotive Museum is an iconic institution, with rare automobile exhibits set in a high tech environment,” said European Marketing Manager Enrique Robledo. “The museum was an ideal partner to work with to launch LinkRay™ since they already had our projectors and displays in place. They can now offer their visitors a unique, engaging museum experience, with options that go well beyond the exhibits on display.”
The LinkRay™ technology is embedded in the free Petersen Automotive Museum App, enabling access to a variety of activities from buying tickets to future exhibit special offers. This allows a large number of people to simultaneously learn more about an exhibit or environment using their mobile phones for interactivity, something not possible with static displays.
LinkRay™ enables smartphones to read IDs in light sent from LED transmitters, using the smartphone camera, and connect to associated web content. Information sent to the user is web based, and can therefore be pictures, audio or video files. The displayed content can also be automatically provided in the smartphone owner's native language.
The Panasonic equipment currently installed at the Petersen Museum includes 47 Panasonic projectors (PT-RZ670, PT-DZ870, and PT-DZ780) and 16 professional displays (TH-98LQ70, TH-80LF50, TH-70LF50, TH-55SF1HU, and TH-55LF80).
For more information on Panasonic Visual System Solutions please visit: https://eu.connect.panasonic.com/gb/en/projectors
Read more insights…
Case Study
Ephesus Experience Museum Brings History to Life with Panasonic DLP Projectors
Creating a modern immersive experience museum for the 3m visitors a year visiting the archaeological site of the ancient city of Ephesus was a major challenge. The Republic of Türkiye Ministry of Culture and Tourism wanted to ensure that the building was sensitively constructed at the UNESCO site while bringing to life the thriving ancient trading centre, one of the most important in the Mediterranean region.
blog
Making waves in immersive experience
An innovative Italian company is fast gaining a reputation for ground-breaking immersive experiences. We look at what drives Artled and the projector technology powering it to success.
blog
Navigating Together Towards a Brighter Future: Our Commitment to Recognition2024
As businesses embark on a new financial year, now is a great time to reflect on the resilience and innovation that European organisations have shown over the past 12 months - in the face of unparalleled challenges - and to move forward with optimism.
Case Study
Oxo Museo Brings Life To The History Of The Video Game
The Malaga museum institution trusts in Panasonic Connect audiovisual technology to reinvent its 360º immersive room.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.
Share page
Share this link via:
Twitter
LinkedIn
Xing
Facebook
Or copy link: