The Kawasaki project was based on the new 2018 model Z900RS – an up-to-date modern classic of the legendary 1970’s Kawasaki Z1. The directors wanted to follow their signature style of colourful and high contrast images to shoot the video, and felt this could be accentuated by by the VariCam’s unique colour science.
"We hardly did any tests with the VariCam LT before purchase. We went and got some hands-on experience with the camera, but we didn't even put it through a test chart or anything. We saw images online and knew it was what we were looking for. Based on its first showreel, we were confident that we could take it to where we wanted it to go," adds Henk.
A key unique feature of the VariCam line-up is the dual-native ISO sensitivity of 800 and 5000, allowing the operator to produce incredibly clean images in lower-light conditions, whilst maintaining the full 14+ stops of dynamic range at both ISO levels, providing the directors more flexibility and opening up new possibilities.
The video was selected in Adforum's 'Best Ads Top 5 Worldwide' in November 2017. To watch the video please visit: https://www.youtube.com/watch?v=_s1ywBMPGBo
Read full case study at: https://business.panasonic.co.uk/professional-camera/case-study/Kawasaki_Motors_Europe_varicam-LT
For more information on Panasonic Broadcast & ProAV, please visit: http://business.panasonic.eu/broadcast-and-proav
Read more insights…
European businesses expect to see an average 32% boost in productivity in the three years after implementation of the latest wireless technology.
Europe has always been at the heart of wireless technologies, from Marconi’s very first wireless transmission in 1897. Back then that initial radio transmission transformed the world and wireless connectivity continues to do so today.
Demonstrating at ISE 2024: New Media Production Suite and its Video Mixer plug-in that uses AI technology with the AI Keying function to eliminate the need for a green background, even when shooting outdoors.
The latest powerful and quiet KAIROS Core mainframes demonstrated with SDI I/O Boards enabling 48 Input/Output alongside new firmware functionality.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.