Integrating Generative AI into Sales

_{Until the public release of ChatGPT in November 2022, the debate about the impact of generative AI on work was largely academic. In the short time since its launch, the discussion has become very real. Generative AI is changing the way people work – and fast.}

Some roles are disappearing; new roles are emerging, and the majority of roles will evolve to leverage this generational innovation. It is not a case of whether this will happen, but – crucially – how. 

Deciding how to incorporate Generative AI (GenAI) into core business processes is now a matter of strategic urgency for companies wanting to harness its power to gain a competitive edge. At the forefront of that competitive edge is the company’s sales division. 

The most successful sales professionals of the future will be GenAI super users. That’s the opinion of 94% of the 200 European sales professionals surveyed in Panasonic’s study into the adoption of GenAI in sales.