Loogman sees rise in sales with electronic shelf labels from Panasonic

The story of the Loogman family business began in 1959, when Ger Loogman’s parents started selling fuels from their home in Aalsmeer. The business has always been very innovative, making a strength of the fact that its thinking is always slightly different from that of its competitors. The second generation, based on a passion for car washing, added car washes to the range of services. The business now owns eight car washes, two petrol stations, one golf course with a brasserie and a storage rental facility in the Netherlands.

“For us, everything is about making a difference and delivering better service to our customers. We still help customers to fill up the car, but we noticed in our shop that our customer service was falling short in terms of product information. In the past we’d always worked with paper price tags. Keeping the tags up to date was becoming very labour-intensive due to the large number of products and constant price changes. As a result, we simply ran out of price tags at one point, so that customers no longer knew what products were supposed to cost in the shop. This was confusing for customers and at odds with our vision of customer service, so something had to be done about it.”

“Thanks to Panasonic’s input and presence during the installation, we were able to use all the electronic shelf label options immediately. The system came into its own from day one. For example, the labels can display promotions or be divided in two in order to display two prices. All of this was done right on the first day. It happened incredibly fast! Plug and play. The system is really simple to use: anyone can start using it right away. The tags are scanned with an app, and the product and electronic shelf label then show the correct price immediately. In terms of user-friendliness, this system really stood out,” Rauwers continues.

“We haven’t had any start-up problems. Initially we sometimes found that a label wasn’t linked properly, but this was resolved immediately with a simple refresh. The reason for this was often that the product wasn’t correctly recorded in the back office. This could be easily resolved with a change in the back office.”