Breadcrumb
Panasonic LinkRay makes data transmission through light a reality
The light based data distribution platform, introduced as a concept by Panasonic at ISE 2016, is set to be rolled out.
The LinkRay platform will be available in 2017 and uses LED light to transmit content to mobile devices, turning digital signage displays, signboards and light sources in to 1-2-1 marketing tools for smartphones.
Users can receive data sent from LinkRay transmitters by using their smartphone’s camera. Information can be downloaded and displayed in the user’s native language, augmenting visitor experiences in spaces such as museums and galleries, as well as in retail environments.
LinkRay technology will be available in a range of professional displays (42, 49 and 55-inch) as well as a Fixed ID modulator and constant voltage power supply unit. These fixed ID modulator provide LinkRay ID codes to a connected LED light source, such as a signboard or lamp. Additional larger 70-inch and 80-inch displays are slated for release in winter 2017.
“We have incorporated analytics in to the LinkRay platform so that marketing and management teams can view statistics on how many visitors have been scanning the displays, offering insight in to which offers or exhibits are most popular,” said Enrique Robledo, Marketing Manager at Panasonic.”
Visit Panasonic in Hall 1, stand H20, ISE2017, Amsterdam RAI, February 7–10, or the event microsite on: business.panasonic.eu/ISE2017.
Read more insights…
Case Study
Chaos Karts Transforms Immersive Karting with Panasonic's High-Performance Projectors
Chaos Karts is an immersive karting experience that blends real-life racing with video game elements. Located at Arcade Arena Manchester – the UK’s first interactive entertainment venue of its kind – it offers players the chance to race through digitally projected worlds without the need for headsets or screens.
article
Update on the Business Transformation of Panasonic Visual Systems Business Unit
Nearly a year ago Panasonic Connect announced a capital partnership between Panasonic Connect and ORIX. This agreement was mutually terminated on July 3, 2025.
article
PANASONIC EQ3 SERIES DELIVERS RELIABLE 4K VISUALS AND INSTALLATION FLEXIBILITY
Range of 4K-ready entry level displays provide a reliable and cost-effective solution for corporate and education installations.
Case Study
Alfa5 and Panasonic — The Future of Sports Is Already Here
In the heart of the Poblenou neighborhood in Barcelona, a historic space has been reborn as the world’s largest XR Sports center: Alfa5.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.
Share page
Share this link via:
Twitter
LinkedIn
Xing
Facebook
Or copy link: