The Kawasaki project was based on the new 2018 model Z900RS – an up-to-date modern classic of the legendary 1970’s Kawasaki Z1. The directors wanted to follow their signature style of colourful and high contrast images to shoot the video, and felt this could be accentuated by by the VariCam’s unique colour science.
"We hardly did any tests with the VariCam LT before purchase. We went and got some hands-on experience with the camera, but we didn't even put it through a test chart or anything. We saw images online and knew it was what we were looking for. Based on its first showreel, we were confident that we could take it to where we wanted it to go," adds Henk.
A key unique feature of the VariCam line-up is the dual-native ISO sensitivity of 800 and 5000, allowing the operator to produce incredibly clean images in lower-light conditions, whilst maintaining the full 14+ stops of dynamic range at both ISO levels, providing the directors more flexibility and opening up new possibilities.
The video was selected in Adforum's 'Best Ads Top 5 Worldwide' in November 2017. To watch the video please visit: https://www.youtube.com/watch?v=_s1ywBMPGBo
Read full case study at: https://business.panasonic.co.uk/professional-camera/case-study/Kawasaki_Motors_Europe_varicam-LT
For more information on Panasonic Broadcast & ProAV, please visit: http://business.panasonic.eu/broadcast-and-proav
Read more insights…
Designed to inspire innovation: Panasonic’s Customer Experience Centre
New Budapest Service Centre will offer customers ever faster and more efficient levels of service support than ever before.
The transition to an IP infrastructure in the Broadcast and ProAV industry is unleashing a new world of possibilities. Andre Meterian, Director of ProAV at Panasonic Connect Europe explains more.
Panasonic PTZ cameras bring fans closer to Ed Sheeran’s Global Stadium Tour Picture credit: Nick Lepoutre