Three Lessons Learned:

As an example the innovative Dutch petrol station and car wash service provider Loogman has recently installed Electronic Shelf Labels at their service station. At Loogman the customer comes first: unlike other service stations, Loogman has a customer-centric service approach and offers service staff to refuel cars. Several cars can be refueled at one terminal at the same time. 

However, the station shop itself was in lack of customer service due to manual price tags and a huge amount of product with continuous price tag updates. Running out of tickets, many products did not have any pricing information. At this point, ESLs came in: Panasonic’s service engineers integrated ESLs within the store and linked them to the central POS system. After a seamless integration, labels are now fully in action updating prices in seconds, showing logos and promotions for clear customer communication. As a result, sales of automotive materials have increased ever since. 

The innovative energy company team energie GmbH & Co. KG based in Flensburg, Germany has already digitized three petrol stations with three more to follow this year. Team energie aims to develop sustainable and profitable mobility hubs to attract all types of customers from campers, e-vehicle users to daily commuters. The shopping experience should be customer-oriented, fast, uncomplicated and in a pleasant, clean atmosphere. 

Electronic Shelf Labels are part of the digitalization strategy - proven to facilitate processes in petrol stations and thus help to provide customers with a positive experience and reduce staff time as well as minimize the use of paper. Individually designed, striking and attractive price labels are a crucial part of the customer journey within the store. And that’s not enough: for the future, expanded dynamic pricing and the use of AI are about to come. 

Panasonic and team energie have recently signed a service agreement for further ESLs installations in Germany. After a first successful pilot project, both sides have learned a lot from each other. The initial phase has now led to a trusting partnership.