Panasonic makes headlines at Media School

“The cameras are accessible to both groups, you can use the manual mode if people have a good knowledge, while the auto settings are easy to use for first timers,” adds Hans Norgaard.

“The feedback we have received on the auto iris, auto focus and auto white balance has been overwhelmingly positive. The students like that both cameras have a better depth of field to what they were previously using, so that they were able to create more professional looking, cinematic films.”

Top class service

Service quality was also an important factor for the University. MedieTek looked after smaller repairs in Denmark, with any more complex service needs met at Panasonic's European service centre in Cardiff.

Panasonic offers a faster turnaround time for business, with five-day turnaround times (TAT) from collection to delivery.

"The students like that both cameras have a better depth of field to what they were previously using, so that they were able to create more professional looking, cinematic films"

“Support on the old cameras was excellent, and I hope we get the same going forward,” added Hans Norgaard. “That's why we looked carefully at build quality, when something isn't your own, you don't treat it as well, so a fast service turnaround time was very attractive.”

“We also conducted side by side testing with a competitor product and we found the UX series had a certain quality we were looking for, firstly the picture quality is great but also the user buttons are placed more ergonomically. We have a lot of beginners, so this an intuitive design is important.”

Henrik Laier, from Panasonic distribution partners MedieTek said, “Danish School of Media and Journalism was the first to buy the camera as it had only just been launched and since then the UX series has been very popular among higher education institutions.

“But overall, we are seeing a dip in demand for camcorders, as many universities are playing around with mobile. From what we've seen though, once you buy the additional sound equipment you need, the price becomes equivalent to a good camcorder, which will ultimately deliver a far better final product and prepares students for the actual technology they would ultimately use on the job.”