History of TOUGHBOOK

A Panasonic executive for almost 20 years, Kato has extensive experience of international business-to-business operations having worked in Japan, and overseas in North America and Europe for more than half his career. His background includes time spent in Panasonic manufacturing, operations and sales for the Mobile Solutions Business.

“Panasonic TOUGHBOOK has built a strong reputation for innovative, ergonomically designed and rugged notebooks, tablets and handheld devices and we will continue that expansion but plan to go much further,” explained Kato. “Our end-to-end mobile solutions incorporate Gemba Process Innovation to analyse customer processes and design new technology solutions; Proservices to design, manufacture and support customised deployments and Enterprise Software Solutions for customer app design, Android and Windows management tools and real-time device monitoring.”

ichi Kato joined Panasonic in 2002, and studied internationally. He holds a Master’s degree in Business Administration (MBA) from HEC Paris, and has attended an executive education programme at London Imperial College Business School and the National University of Singapore Business School.

Commenting on the appointment, Hiroyuki Nishiuma, Managing Director of Panasonic System Communications Company Europe (PSCEU), said: “Daichi understands the challenges facing organisations in these times of rapid change and his three pronged approach of listening to the customer, product innovation and excellence in operational execution will ensure mobile workforces can continue to rely on Panasonic to enhance productivity alongside ease of use well into the future.”

About Panasonic
Panasonic Corporation is a global leader developing innovative technologies and solutions for wide-ranging applications in the consumer electronics, housing, automotive, and B2B sectors. The company, which celebrated its 100th anniversary in 2018, operates 528 subsidiaries and 72 associated companies worldwide and reported consolidated net sales of 61.9 billion Euro (7.49 trillion yen) for the year ended March 31, 2020. Committed to pursuing new value through collaborative innovation, the company uses its technologies to create a better life and a better world for customers. Learn more about Panasonic: https://www.panasonic.com/global

Panasonic Mobile Solutions Business
Panasonic Mobile Solutions Business is a Business Unit of Panasonic System Communications Company Europe (PSCEU). Headquartered in Wiesbaden (Germany), Mobile Solutions Business helps mobile workers improve productivity with its range of Toughbook rugged notebooks, business tablets and handhelds. As European market leaders, Panasonic had a 45% revenue share of sales of rugged and durable notebooks and tablets in 2019 (VDC Research, March 2020). Visit: www.toughbook.eu