Germany’s “Fuel Station of the Year” Supported by Panasonic’s ESL Solution

Each nominated fuel station was reviewed by a jury of industry experts. They considered service innovation, environmental commitment, the product range, friendliness and quality of advice of the employees. The award was presented in an official ceremony with 1000 guests at the evening gala of the Tankstellenmesse Essen, on the 14th of June. The head of team energie’s category management, Arnd Luther, accepting the award, summarised the reasoning for the win: “A great team performance by petrol station staff, team Petrol Station Business Unit and all service providers and suppliers involved.”

The customer experience is further enhanced with Panasonic's Electronic Shelf Labelling solution. The Panasonic ESL solution provides a wireless connection to a centralised Point of Sale (POS) system to automatically update the price displays in store - enabling innovative marketing campaigns to drive sales, reducing pricing errors and saving staff time. The store also benefits from digital signage elements on the shelf gondola heads and the checkouts, as well as the eye-catching touchscreen showing the changing monthly shop offers. A new in-store module also highlights the latest and trending products.

Jens-Michael Pohl, Head of Engineering at Panasonic Connect Europe, said that the ESL solution contributed to winning the award in two ways: “ESLs save time. Saving employee time gives them more flexibility and freedom to speak to and care about their customers’ needs. Secondly, the ESL solution helps to easily organise and maintain stock levels, even if management is not there 24/7.”