Panasonic LinkRay makes data transmission through light a reality
The light based data distribution platform, introduced as a concept by Panasonic at ISE 2016, is set to be rolled out.
The LinkRay platform will be available in 2017 and uses LED light to transmit content to mobile devices, turning digital signage displays, signboards and light sources in to 1-2-1 marketing tools for smartphones.
Users can receive data sent from LinkRay transmitters by using their smartphone’s camera. Information can be downloaded and displayed in the user’s native language, augmenting visitor experiences in spaces such as museums and galleries, as well as in retail environments.
LinkRay technology will be available in a range of professional displays (42, 49 and 55-inch) as well as a Fixed ID modulator and constant voltage power supply unit. These fixed ID modulator provide LinkRay ID codes to a connected LED light source, such as a signboard or lamp. Additional larger 70-inch and 80-inch displays are slated for release in winter 2017.
“We have incorporated analytics in to the LinkRay platform so that marketing and management teams can view statistics on how many visitors have been scanning the displays, offering insight in to which offers or exhibits are most popular,” said Enrique Robledo, Marketing Manager at Panasonic.”
Visit Panasonic in Hall 1, stand H20, ISE2017, Amsterdam RAI, February 7–10, or the event microsite on: business.panasonic.eu/ISE2017. Or for more on Panasonic Visual Systems please visit: https://business.panasonic.co.uk/visual-system
Read more insights…
blog
The role of projection in LBE
The idea for the Ephesus Experience Museum was conceived two years ago, propelled by the rich cultural heritage and historical significance of the region. Led by the Turkish Ministry of Culture and DEM museums, this ambitious endeavour aimed to digitally reconstruct Ephesus, offering visitors a glimpse into its moments of grandeur (Ephesus Archaeological Site, close to Selçuk, at 500 Km from Istanbul, welcomed 2 million visitors in 2023)
whitepaper
Technology Guide for Themed Entertainment and Immersive Spaces
The Projector Technology Guide for Themed Entertainment and Immersive Spaces aims to break down the different elements of a successful immersive experience.
article
Panasonic Projectors Bring Ancient Ephesus To Life At Immersive Experience Museum
The Panasonic DLP laser projectors were selected by the Turkish Museum for their 4K resolution and high brightness, essential for the museum’s large-scale projections.
Case Study
Ephesus Experience Museum Brings History to Life with Panasonic DLP Projectors
Creating a modern immersive experience museum for the 3m visitors a year visiting the archaeological site of the ancient city of Ephesus was a major challenge. The Republic of Türkiye Ministry of Culture and Tourism wanted to ensure that the building was sensitively constructed at the UNESCO site while bringing to life the thriving ancient trading centre, one of the most important in the Mediterranean region.
Sorry there was an error...
The files you selected could not be downloaded as they do not exist.
You selected items.
Continue to select additional items or download selected items together as a zip file.
You selected 1 item.
Continue to select additional items or download the selected item directly.
Share page
Share this link via:
Twitter
LinkedIn
Xing
Facebook
Or copy link: