Instore Insights Report: How Data Enhances The Customer Experience In Retail

It is well-known that the retail industry is one of those most affected by GDPR due to the amount of customer data it handles. The complexity of how it gathers customer data, how it stores such data and what it does with the data has resulted in navigating a minefield to guarantee compliance. With customers also now able to govern compliance by monitoring and reporting misuse of their personal information, what should retailers be most aware of?