Digital Art sublimates Reality in Nancy

We find ourselves in Nancy, on the Place Stanislas, part of a vast architectural ensemble from the 18th century and one of the most beautiful squares in France. Since 2007, the city of Nancy has organized free video projection shows on the square every day in the summer and regularly throughout the year. Since 2022, AV Extended has been leading the project. The agency, specializing in large-scale events, creates multimedia content and ensures the implementation of Panasonic projectors, enclosures, servers, and fiber, in a fully integrated installation.

The seven projectors are perched on the rooftops of the buildings that line the square, housed in ventilated zinc enclosures. The design of these enclosures has been approved by the “Association of Architects of Historic Monuments of France” to seamlessly blend into the surroundings. Thanks to their exceptionally compact and durable design, the PT-RQ35K projectors are suitable for such outdoor installations, regardless of weather conditions, from June to September and between November and January. 

For cities like Nancy,video mapping  is a key cultural event that brings people together and contributes to the city attractiveness and development of tourism, offering a unique and innovative experience to both residents and the numerous tourists. Since 2007, the video mapping of Place Stanislas has seen 16 editions and attracted over 7 million spectators. In 2023, the latest summer spectacle envisioned by AV Extended ran during 86 performances. A total of 500,000 spectators applauded it (with an average of 5,800 spectators per performance). Tourism indicators are positive: increased attendance (+10% between October 2021 and August 2022) and a gradual return of foreign visitors (+26%).